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Bubble Wrap

Stage three, testing

Prototype 
Testing Workshops

Social Bubble Prototype (35).png

Foreword

My prototype was intentionally speculation between the realm of possible and plausible. I wanted the digital assets developed to a point where they would create the illusion of an authentic company that wouldn't appear out of place in the existing market. Social Bubble was consciously not created as a fully-fledged and functioning browser add-on due to my concern that respondents would focus too heavily on the functionality, design, and effectiveness of the prototype itself. This decision meant I could use the proposals as a tool to discover something new about the themes of trust, privacy, and personalisation relevant to the research question. The objective of the third and final research stage is to use prototype testing interviews to understand to what extent my design thinking addresses generation z trust in personalised advertising in a post-cookie and post-privacy world.

Social Bubble Prototype (44).png

Process

Three out of the four participants interviewed during stage one took part in two prototype testing interviews. The first involved one participant and the second included two, allowing greater inter-participant discussion. The prototype testing interviews first involved showing the participants the speculative ad for Social Bubble that explains the mission statement and set-up process.

Next, I facilitated an interactive talk-through with the participants as if they were getting signed up for a Social Bubble account. We were able to discuss their decision making around why they would select certain brands, charities, and personal details to share within the browser add-on. Following this process, we engaged in a more general discussion surrounding how Social Bubble could help build trust, protect privacy, and allow for personalisation controls. This included following up with participants' perspectives from the first interview stage and allowing them to judge how well the prototype addresses them.

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Social Bubble Prototype (32).png
Rebuilding the Crumbling Cookie (7).png
Social Bubble Prototype (32).png
Social Bubble Prototype (33).png
Social Bubble Prototype (34).png

Now you know how we started,
let's see how the press has responded...

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