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Who we are
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Social Bubble is a browser extension that ultimately blocks unwanted tracking. We aim to bridge the gap between advertisers with consensual post-cookie ad personalisation wishes while allowing browser users to get rewarded for exerting control over data sharing. Social Bubble creates an individually encrypted personal, brand, and social bubble network for each user, meshing their privacy, and giving preferences. Consumers control what data they want to share, and who with. The more brands they add, the more opportunities to receive personalised ads they will gain. Plus, a percentage of the cost of the personalised ads they see will be donated, by the advertiser, to the causes the user has selected to 'grow'.
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What we do
Social Bubble is about building allies, allowing the brands you trust to tailor personalised content toward you, consensually, while helping you grow your good in supporting causes you feel passionately about. Once the consumer has set their preferences, they can continue browsing as usual. They will encounter ads that have the small bubble logo in a corner that indicate a portion of the cost of the ad has been donated toward the users' selected charity. It's that easy, users browse the internet knowing they are making a difference while viewing personalised ads previously consented to by the user.
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Client side
The brand story
For brands, partnering up with Social Bubble provides three main opportunities. First, brands can help grow their social purpose, of increasing interest to Generation Z shoppers who are voting with their wallets. Second, Social Bubble will become a major source for thick, accurate consumer insights that provide a thoroughly rounded image of the brand's consumers. As a result, brands can develop business strategies around their consumer personas with accurate, consensual, and actionable data.
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A new era
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As a result, the third opportunity is Social Bubble as a publisher selling personalised ad spaces to brands that can utilise the knowledge gained from the insights to customise personalised ads for consensually compliant consumers. Plus, if a brand is in a consumers' brand bubble, they have access to information about other brands in that users' bubble. These insights help develop competitive analysis, which can help to shape real-time promotions while gaining a rounded image of their consumers. These real-time features will provide new opportunities for brands, especially those who share the B Corp status Social Bubble acquired, showing a more ethical approach to ad personalisation without the risk of data breaching or anti-trust concerns. An example of the brand facing website where they would access their insights is below.
Win, win
Social Bubble safely bridges the gap between brands and users to bring consensually personalised advertising. This personalisation is rewarded with brands supporting causes close to the consumer while also giving critical customer insights and personalisation opportunities to advertisers. With encryption technologies, Social Bubble preserves the privacy of its users while providing a platform for advertisers to creatively tailor targeted ads in a cookie-less world.
Ultimately, Social Bubble is a business with an obligation to make profits regardless of the good it may be doing in the world. Although, as a business, we love re-balancing the power structures of greedy tech companies and making a positive impact toward worthy causes, we also make money. As a publisher, Social Bubble receives a fee from brands who choose to advertise through their services. Plus, they are also a fantastic market research tool, therefore, brands who choose to partner with Social Bubble will pay a subscription for the real-time insights.
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