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Welcome to Social Bubble

You're about to embark on a journey through the future of addressable advertising.

Social Bubble has been created in response to the unpredictably changing addressable digital advertising market. A market that has induced an untrusting and uninterested response from everyday consumers. We have reached a complicated space that needs a solution.

Social Bubble just might be that solution. 

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We will take you through step-by-step

Social Bubble is the result of a deep analysis of the current challenges the advertising industry is facing, plus our first-hand research into the hopes and fears of specifically generation z consumers. Coined as the ones to watch, we have already received handfuls of positive press from big names in the industry concerned with our discoveries on privacy, trust and personalisation in a world without third-party cookies.

How can brands build trust with generation z in a post-cookie and post-privacy world?

Why we exist

Privacy

In the discussions surrounding the impending restrictions, the privacy debate continues to hold prominence. How does the discourse toward privacy differ between tech companies, advertisers, and consumers?

Trust

The second theme will explore the sentiment generation z feel toward digital advertising in relation to trust. Since consumer trust has been marked as a leading cause for the impending changes, to what extent does this audience group currently trust digital advertising?

Personalisation

The final area of interest explores whether the use of personalisation in digital advertising can increase ad performance effectiveness. Or are we wasting our time?

Where we started

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Stage one,

Definition

Stage two,

Ideation

Stage three,

Testing

Bubble Wrap
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Press coverage

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Privacy

We discuss with the leading non-profit advocates for digital privacy what we learnt about privacy in a post-cookie world with consensually personalised ads.

Trust

Home to the Trust Barometer, we were invited by global communications firm, Edleman to discuss how Social Bubble can leverage trust for generation z.

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Personalisation

Here we are planning to co-host a panel at Advertising Week Europe 2022 discussing the future of personalisation in an industry without third-party identifiers.

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And then ask you to weigh in

Creating Social Bubble was only the first step to making a positive impact in the future advertising landscape. Because now we need you. For Social Bubble to make an impact we know it can. We are not only looking for contributions of financial investment but also an investment into the continued support in our message to grow good.

Let's start the journey...

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