top of page
Live Show Recording

Press 
Coverage

We're being spoken about

Through the three-stage research process, informed by our reasons for existing, I am now able to say something new about each theme of privacy, trust, and personalisation in the context of a post-cookie world for generation z. The press are interested and here to ask questions about what we at Social Bubble have learnt. In this section, I break down the new knowledge I am contributing toward the themes, having spoken to my participants, learnt from creating Social Bubble and returning to test it with them. We have been fortunate enough to be part of interviews with big names to reveal the insights we discovered into the nature of trust as it plays out for generation z and personalised advertising in a post-cookie and post-privacy world.

Screenshot 2021-12-07 at 19.34.23.png

Privacy

We discuss with the leading non-profit advocates for digital privacy what we learnt about privacy in a post-cookie world with consensually personalised ads.

Trust

Home to the Trust Barometer, we were invited by global communications firm, Edleman to discuss how Social Bubble can leverage trust for generation z.

Social Bubble Prototype (47).png

Personalisation

Here we are planning to co-host a panel at Advertising Week Europe 2022 discussing the future of personalisation in an industry without third-party identifiers.

Social Bubble Prototype (46).png

First, to our interview
with the EFF...

bottom of page